Thursday, May 24, 2012
May 21: Tom Mix pictured with a Lincoln Model L on this date in 1925
On this date -- May 21, 1925 -- Tom Mix was photographed with a luxurious chauffeur-driven Lincoln Model L in what appears to be the first example of celebrity endorsement. Mix, Hollywood's first Western movie superstar, looked as comfortable standing on the car's running boards as he did on a stagecoach. [Photo courtesy Library of [...]
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