For some time now, the Wall Street Journal has been running a series on how personal information gleaned from users’ online activities can be used to shape digital marketing. The concept that site operators can personalize marketing messages on the Web is not earth-shattering ? all advertising-based sites do it, including wsj.com ? but users aren’t always aware of the extent of the practice. In an item posted Monday night, the Journal reported that online travel site Orbitz.com has been experimenting with showing users of Apple’s Macintosh computers pricier deals than their Windows counterparts. The reason: Research shows Mac users tend to spend $20-$30 more per night on hotels than [...]
Tuesday, June 26, 2012
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