Potentially the most disruptive story of the year in TV has been Dish's launch of their, "Hopper" an update to their set-top-box that allows you to automatically skip commercials across up to six prime-time channels for up to eight days after the shows have aired. They've already been sued and are in court now with ABC, CBS, Fox and NBC. Boldly, they've chosen to go all out with their new product...
Sunday, July 29, 2012
Our interview with Dish about the controversial Ad Hopper
Potentially the most disruptive story of the year in TV has been Dish's launch of their, "Hopper" an update to their set-top-box that allows you to automatically skip commercials across up to six prime-time channels for up to eight days after the shows have aired. They've already been sued and are in court now with ABC, CBS, Fox and NBC. Boldly, they've chosen to go all out with their new product...
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1 comments:
I love that Dish gave customers like me the option to skip our entire recorded commercials with on click of a button. I don’t think Dish should be punished for this, because its recorded content that customers are skipping and people end up skipping past commercials anyway so what’s the difference. All Dish did was make it more convenient for their customers. My Dish coworker told me that the Hopper can hold up to 2,000 TV shows at once and records up to six shows at once!
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